I had the enormous pleasure and challenge of designing and then redesigning the site for the new Shinola Hotel. Once for launch and one for a moment of growth after the first few years. The boutique hotel in downtown Detroit, branded by Shinola Detroit and owned by Bedrock, inc. involved many stakeholders and partners. I worked with people from all teams – Bedrock, my superiors at Shinola, the Shinola team once I became a freelancer, and with the development company, HEBS – which they claimed was the most custom-designed and publicized site they had worked on.

The site needed to be branded similarly to our Shinola ecommerce site (which I developed and designed in-house) but there were also many new aspects of the hospitality industry and site-experience standards that needed to be considered to develop the smoothest interactions and best experience for our users. This was a dynamic project, and it was a pleasure to speak with and consider the needs of all parties invole and despite things never coming out exactly how you imagined them we are all very happy with the results.

Below is one of the the finals mock-ups I gave to the development team before starting to build the site with them. You can see the final site here: www.shinolahotel.com