Shinola Digital Design

While at Shinola I designed and updated the website daily with a team of developers while directing the creative team in new assets needed for the site. I was also in charge of designing all the unique landing pages for launches of new categories and products and refining new customer experiences on the site. I spoke to and collaborated with the leads of all the product categories to come up with the best and most compelling design to feature new product or experiences.

Concurrently, I was working with a content manager to design and send out about 2-3 emails per week for the brand. Eventually, I was in charge of managing and art directing our junior email designer and collaborating with our brand and content managers on product releases.

  • Role Senior Digital Designer
  • Type Web Design
  • URL www.shinola.com/
  • Email Designs: www.milled.com/shinola

The Launch of the Mickey 90th Birthday Collection.
Approvals came from both Shinola and Disney.

The Launch of the Monster Dive Watch Collection.

The Phase 1 Landing Page for the Special Edition Great Americans Series, Statue of Liberty Timepiece Collection. In Phase 2 we swapped out many of the photos and turned the towards a small documentary
on immigrants and their relationship towards the Staue.

The Landing Page for the Launch for the Limited Edition watch, The Lake Erie Monster. Shinola’s first Automatic Watch and first Official Dive Watch. 2017

The Landing Page for Shinola's launch of the Automatic movement in their key product, The Runwell watch.