Worked with the company Astrohaus, the distractionless writing tool, to design the landing page for the launch of their new Special Edition Freewrite, “The Hemingwrite.”

A bold and new product with custom materials and colors to make it stand out and connect with the aspiring writer and Hemingway fan. We strove for a design that was fluid and dynamic, akin to the adventurous lifestyle of Ernest Hemingway, that could encourage writers to take a route of their own.

We iterated through a few different designs before we finally landing on the organic and overlapping layout of the final composition. We made sure to tell Hemingway’s story both visually with custom illustrations, photography and through text while also showcasing the product’s many features.

The product launched with amazing success and was featured in Forbes and TechCrunch.